Privacy Policy

General Food Merchants Ltd is committed to the protection of your privacy. No information collected by us on this site will be sold, rented or loaned except as expressly stated in this Privacy Policy and consented to by you. The purpose of this Privacy Policy is to set out the principles governing our use of personal information that we obtain about you.

All personal information given to us through this site will only be held and used with care and in accordance with this Privacy Policy and the Data Protection Act 1998. By using the site or by registering as a user of the services provided by us, you agree to the use of your personal information set out in this Privacy Policy. We ask you to read this Privacy Policy carefully.

We will not collect any personal information about you, except where it is specifically and knowingly provided by you, for example when you register as a buyer of the site or request information or provide us with feedback on the site.

When personal information is collected from you it may be used by us to corroborate your identity and to enable us to provide you with the services we offer through this site. The personal information that we collect from you may also be used to process and fulfil requests for information or advice. We may also use the personal information collected from you to develop this site further so that the site is more useful to you and to enable us to provide further services on this site in the future. We may use personal information to inform you of new products, developments or offers – all communication will give you the option to unsubscribe from this service at any time.

We may also use the personal information that we collect from you to generate statistical data to show which parts of the site are popular, the sequence in which pages on the site are accessed and to review, develop and improve the services we offer.

We may share non-personal aggregate statistics (group) data about visitors to this site, use and other traffic patterns with connected, or third parties. However, we do not sell or share any information outside General Food Merchants Ltd about you as an individual user of this site unless you agree to us doing so. When you view this site by linking from another web page we may store the name of that web page for the purposes of internal administration and analysis.

In addition to this Privacy Policy your personal data is protected in the UK by the Data Protection Act 1998. Under this Act we will only process any data we hold about you in a lawful and fair manner. We will keep your data securely to prevent unauthorised access by third parties. Your personal data may have to be disclosed if we are required to disclose it by law, or as a result of a lawful request by a governmental or law enforcement authority.